Business Makeover with help of KPI's
In September 2024, I consulted a sports academy owner in Coimbatore who was facing a primary issue namely cash flow constraints.
His regular marketing gave him the much needed leads but he seemed to lack consistency in keeping the student base within his grip - hurting his vital performance metric...
📌 membership retention & churn
After my initial understanding on the situation with the help of tactical probing, these KPI's were rolled out
🏷️ operating cost per student
🏷️ average membership duration
🏷️ engagement Index
🏷️ training plan adherence
🏷️ program completion rate
The detailed analysis with these factors helped the client in getting formidable insights. He now takes informed business decision on managing and scaling his sports academy.
The timely coaching intervention with me also helped him identify his lack of momentum in beholding the students due to these root causes namely
⛓️💥 no proper training road map
⛓️💥 not keeping track of regular progress
⛓️💥 lack of intensity training
🗓️ Fast Forward to June 2025:
His business is now optimized and is being governed with a strong framework where leads are no longer "pay & get" but rather "referral & link".
His students are being noticed in their schools due to their consistent performance, and their continuity is a big game changer - thus average cost per student is now lower with retention paving in - higher profitability registered
🔖 My Engagement was...
Coaching Session - 4 hours
Consulting Session - 6 hours
📈 His Tangible Results are...
Average student membership time-frame has risen from modest 2 months to nearly 8 months which is 4x.
💡 Verdict:
KPI's are not reserved just for bigger companies. Small business firms needing to sustain & scale operations should get into the act of momentous growth with help of consultants & coaches who masters in defining & rolling out the right KPIs.
